< Portfolio | Commercial
Brar's
Growing with you
Length: 120 sec, 60 sec, & 30 sec
Client: Brar's
Director: Anubhav Singh
Production Year: 2024
Services: Full-Service Audio Post-produktion
Delivery: Mixed for Cineplex (Cinema) and Social Media
Crafting Immersive Sound for Brar's Family-Centric Commercials
Working on the Brar's food commercial was a deeply rewarding experience. The campaign featured three cuts—120 seconds, 60 seconds, and 30 seconds—each tailored for specific platforms. The 120-second Showtime commercial, mixed in 5.1, runs during the main feature with the lights off, delivering a cinematic audio experience. Additionally, a pre-show version mixed in stereo plays while the lights are still on, as audiences find their seats in Cineplex Theatres across Canada. The 60-second cut, mixed in 5.1 and stereo, was created for broadcast, while the 30-second cut, mixed in stereo, focused on social media platforms.
This family-centered, emotional piece required a sound design that embraced warmth, intimacy, and connection. By carefully balancing dialogue, music, and ambient textures, I created an audio environment that enhanced the narrative and resonated deeply with viewers across all formats.
Deliverables:
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120-second Showtime commercial: Mixed in 5.1 for theatrical release during the main feature with lights off.
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120-second Pre-show version: Mixed in stereo for theatrical pre-show with lights on.
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60-second cut: Mixed in 5.1 and stereo for broadcast platforms.
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30-second cut: Mixed in stereo for high-impact social media use.